Tips for networking

I recently was asked by some colleagues for tips when networking.

The prospect of networking can be hugely daunting especially if you are new to the industry, role or just promoting yourself in a new arena.

I know the first couple of times I attended networking events I felt very young, green and female.  The majority of networking events at that time were dominated by men of a certain age in very grey suits.

Today networking is very diverse.  The increase of social media has in turn led to an increase of real life socialising for business.  There are invite only groups, female only groups, free events, informative events sponsored by big brands...the list is exhaustive.

So I have tried to list a few pointers I would have benefitted from in the early days.

Who will be there?

It is always worth researching the companies attending.  You are often issued with a list of attendees prior to the event. It is worth visiting a few websites and having a few companies that you are interested in talking to in mind.  If it's a good networking group the organisers will have pre-empted who you'll be interested in and sat you near each other.

My colleagues were attending a Young Entrepreneur Society networking event where the majority of people were start ups under 30.  Amongst them were some established companies (mentors) as well.

When you get there

Practical tips:

-        have your business cards in your right hand jacket pocket so they are easily accessible if someone asks for one.  You can put their cards in your left hand pocket.

-        try to keep baggage to a minimum. Make the most of any cloakroom and check in any coats, extra bags, trainers.

 

Getting involved

In essence networking is just formal socialising with people you wouldn't normally mix with.
It's not about pitching your business and making sales.  It is about chatting with people. 
So find out what business they’re in.  Find out about them in general.  Few people enjoying introducing themselves to strangers and starting conversations so they’ll be relieved and happy to chat about themselves.

Explaining what you do

If you've asked your questions and you're asked what you do then you explain your business. 
Pitch your business as if you were explaining it to a friend who has shown interest in using your service or product .  Relaxed and not pushy but with enough detail that if they’re interested they will ask more questions.  Try to tailor your detail to how you think you could help them.

As a rule I try not to discuss prices just the value. 

If they are interested in finding out more then you can take their card or details and email them when you are in the office.

Use the experience to learn about other businesses and how you can better serve them.  If you do get any sales from networking it is most often indirect, through word of mouth so just mingle, enjoy the refreshments and see what you learn.

For the original article visit http://www.voffice.com/hello/whatsnew

 

Image Is Everything

Last week we talked about how using a Virtual Office can save you money and help when you launch your company as well as during the course of its life. This week, we explore how a Virtual office can give you the impression of a larger and more established company and how that impacts your clients' and potential clients' perception of your business.

Many people are now starting businesses from home to avoid lots of the start up costs, but it can be difficult to maintain a professional image. There are ways to mitigate risk while making every pound count! By using a Virtual Office, you can have the impression of occupying a prestigious prime location office at 10-20% of the cost because you are sharing the overhead with other businesses. With Virtual Offices, you can sign up for an address, a telephone number, and have a receptionist personally answer and transfer your calls to you so you can prioritise your work and be prepared for each call. All of your faxes and your mail can be forwarded to you and you can have access to meeting rooms and hotdesk space if you don’t need a whole permanent office for your company. Virtual Offices also have options for growth – eventually your company will prosper and when it does, you can have the opportunity to take up permanent serviced office space on the premises or to add employees to your package.

Having your client facing operations in impeccable order is important because clients may feel more comfortable working with someone who looks quite established and accomplished. A great central London address and telephone number is also very powerful to anchor your webpage, whether it be as a main address or as an international branch for companies trying to startup on a worldwide scale.

Really, people starting businesses should seriously consider the options and flexibility associated with a virtual office. It is a complete toolkit to help you get on your feet quickly and gives you what you need to forge ahead of your competitors.

Cheryl