Preparations to Jump Ship

Well, of course we are not talking about ships but jobs. 

During the recession many people have been working in jobs that they find unfulfilling or dissatisfying as they should feel 'lucky to have a job'.  Having a steady income and keeping safe during the recession were the priorities.  But now the water has calmed this could be the moment to set a new course by launching a business of your own.

There are many people who are fed up with their unsatisfactory jobs but have always harboured the idea that they could become their own bosses.  This need for independence and the opportunity to control your own destiny is the desire of many.

Unfortunately, with banks making loans unattainable it is difficult to propel yourself into a successful new venture that stands on its own two feet.  You need to continue earn money from your paid employment, whilst you moonlight and generally toil to get your new enterprise up and running.  Equally you may need to prove your concept before handing in your notice.
As Paul Brown of Forbes.com says, entrepreneurs are by nature risk adverse.  They accept risk 'as part of the game and then work extremely hard to reduce it to a minimum'.

We created the Virtual Office® in 1992 for the express purpose of helping budding entrepreneurs start up and succeed in their new enterprises.  We always knew that many start ups fail but our experience over the years has been that by investing in a Virtual Office service most of our clients have gone on to be successful

Why is this?  Because these people looked at what they needed to succeed and paid for the service to make this happen.  The Virtual Office enables people to work in full time paid employment and yet effectively run a parallel operation without distraction during working hours.

Just to be clear a Virtual Office service typically includes the use of our address, all post arrives at our office and is handled as directed.  It is possible to use our rooms for meetings at the same address. This is very discrete and any potential customer will always feel assured that you are a real and trustworthy.

But above all it is our telephone service that makes all the difference.  We have a highly trained group who answer a physical London number in your name (the name of your company).  They also know when you are calling in, and look after you!  Prospective clients feel reassured when a business has more than just a mobile telephone number.  A mobile is a direct link between an individual and another.  The key is that enterprises must show solidity and the reality of a proper organisation in order to grow and succeed.  Of course once contact is made everyone uses their mobiles to talk to each other.  However, the initial experience must be a proper receptionist who knows all about your company when she answers the telephone.

We revel in new start ups.  We want to help new companies succeed and our experience is that we do so.  Over the years we have helped thousands of companies succeed and prosper.  It seems that the key to success is your commitment to building a successful business and being determined to put the right infrastructure behind it from the beginning. Of course we delight when these fledgling enterprises take wing and go off to establish themselves in their own offices.

Author: Richard Nissen, Chairman

© The Virtual Office September 2013

It's not where you work, it's how you work

Online articles for new businesses and entrepreneurs often emphasise the pro and cons of home working and home offices disregarding the fact that many entrepreneurs are constantly mobile. Their average day is rarely typical and often rely on smart phones and instant messaging to manage their business day.

To succeed as a mobile entrepreneur requires effective daily management and organisation whilst focusing on your clients and business needs. the growth in Virtual Offices can be explained by the number of businesses performing this juggling act.

Outsourcing telephone answering plus administrative and secretarial duties can free up time to concentrate. Many virtual office companies also have bricks and mortar locations for you to meet clients or pitch for new business, removing the need for business insurance or provision of additional space at your home.

Depending on your business the benefits of presenting an impressive business address via a Virtual Office (incorporating mail forwarding and a central ‘0207’ telephone prefix) may be a crucial component of a business plan and this value may outweigh the monthly costs.

However with such variety in quality there are a few questions to ask yourself to ensure the virtual office you choose will represent your business appropriately for many years.

1. How do you feel about clients knowing where you live and having access to your home number or mobile?
Consider whether an 0207 telephone number with a live virtual receptionist would help you manage your day by screening out time wasters and allowing you to focus on your business.

2. Do you need to project a professional image from the start or is this an aspect that can be deferred until your business is more secure? Is a business address going to help secure clients?
Some virtual office providers allow you to pick the services you need and add and remove as your requirements change. Check the terms for this, can you only do it at the end of your contract? If you want to reduce your services are the terms different.

There are some budget virtual office providers in the market that may suit your current requirements of simply an address for your website but consider all the future trajectories you can take your business. Visit the location of the virtual address, meet the staff handling your mail and telephone calls, inspect the reception area, meeting rooms and the areas that interest you now and in the future.

3. Is your plan to one day have a physical office?
If it is make sure the virtual office you have chosen can offer office space and check the flexibility of the terms. This will allow you to keep the same contact details and, if the office doesn't work out you can go 'virtual' again with no drama or inconvenience.

4. Do you ever need to meet your clients face-to-face either now or in the future?
You and your current clients might be happy to use free coffee shops at the moment but consider your prospective clients and how they will perceive your company. Also if you choose a virtual office with a business address then you may prefer the consistency of meeting rooms at your business address.

It's important to visualise the future of your business and be sure not to undersell yourself.

Image Is Everything

Last week we talked about how using a Virtual Office can save you money and help when you launch your company as well as during the course of its life. This week, we explore how a Virtual office can give you the impression of a larger and more established company and how that impacts your clients' and potential clients' perception of your business.

Many people are now starting businesses from home to avoid lots of the start up costs, but it can be difficult to maintain a professional image. There are ways to mitigate risk while making every pound count! By using a Virtual Office, you can have the impression of occupying a prestigious prime location office at 10-20% of the cost because you are sharing the overhead with other businesses. With Virtual Offices, you can sign up for an address, a telephone number, and have a receptionist personally answer and transfer your calls to you so you can prioritise your work and be prepared for each call. All of your faxes and your mail can be forwarded to you and you can have access to meeting rooms and hotdesk space if you don’t need a whole permanent office for your company. Virtual Offices also have options for growth – eventually your company will prosper and when it does, you can have the opportunity to take up permanent serviced office space on the premises or to add employees to your package.

Having your client facing operations in impeccable order is important because clients may feel more comfortable working with someone who looks quite established and accomplished. A great central London address and telephone number is also very powerful to anchor your webpage, whether it be as a main address or as an international branch for companies trying to startup on a worldwide scale.

Really, people starting businesses should seriously consider the options and flexibility associated with a virtual office. It is a complete toolkit to help you get on your feet quickly and gives you what you need to forge ahead of your competitors.

Cheryl