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Hello!

I realise that we have been a bit absent of late but lots of exciting new projects underway so watch this space.

In the meantime I wanted to share some feedback on moo.com 
Having used a number of business card designers and printers over the last 10 years I must say I found moo.com very easy to use, economical, good quality and still versatile enough to keep on brand.

If you're looking to get business cards, postcards or promotional stickers printed then they are definitely worth a visit.

And if you click on this link you will get 10% off your first order http://www.moo.com/share/2sjjjd

I'll be back soon with more about our exciting projects. 

Tips for networking

I recently was asked by some colleagues for tips when networking.

The prospect of networking can be hugely daunting especially if you are new to the industry, role or just promoting yourself in a new arena.

I know the first couple of times I attended networking events I felt very young, green and female.  The majority of networking events at that time were dominated by men of a certain age in very grey suits.

Today networking is very diverse.  The increase of social media has in turn led to an increase of real life socialising for business.  There are invite only groups, female only groups, free events, informative events sponsored by big brands...the list is exhaustive.

So I have tried to list a few pointers I would have benefitted from in the early days.

Who will be there?

It is always worth researching the companies attending.  You are often issued with a list of attendees prior to the event. It is worth visiting a few websites and having a few companies that you are interested in talking to in mind.  If it's a good networking group the organisers will have pre-empted who you'll be interested in and sat you near each other.

My colleagues were attending a Young Entrepreneur Society networking event where the majority of people were start ups under 30.  Amongst them were some established companies (mentors) as well.

When you get there

Practical tips:

-        have your business cards in your right hand jacket pocket so they are easily accessible if someone asks for one.  You can put their cards in your left hand pocket.

-        try to keep baggage to a minimum. Make the most of any cloakroom and check in any coats, extra bags, trainers.

 

Getting involved

In essence networking is just formal socialising with people you wouldn't normally mix with.
It's not about pitching your business and making sales.  It is about chatting with people. 
So find out what business they’re in.  Find out about them in general.  Few people enjoying introducing themselves to strangers and starting conversations so they’ll be relieved and happy to chat about themselves.

Explaining what you do

If you've asked your questions and you're asked what you do then you explain your business. 
Pitch your business as if you were explaining it to a friend who has shown interest in using your service or product .  Relaxed and not pushy but with enough detail that if they’re interested they will ask more questions.  Try to tailor your detail to how you think you could help them.

As a rule I try not to discuss prices just the value. 

If they are interested in finding out more then you can take their card or details and email them when you are in the office.

Use the experience to learn about other businesses and how you can better serve them.  If you do get any sales from networking it is most often indirect, through word of mouth so just mingle, enjoy the refreshments and see what you learn.

For the original article visit http://www.voffice.com/hello/whatsnew

 

Five questions to ask yourself before you start your small business

Starting a business is a daunting and exciting prospect. Before you jump in here are some questions to ask yourself:

1. What do I enjoy doing?

Consider what you love to do, your passions and skills. It will be your passion that drives you forward through the tough times when you are building your business.

2. Can I improve on current offerings?

Look at the current market and evaluate your future competitors. Develop and define a unique selling point for your business whether it's a personal mission statement, green ethics or innovation.

3. Is there a gap in the market that I can exploit?

Maybe you have tried to find a service or product that just doesn't seem to exist. If you are looking for something it is possible that others are too. Research the idea and potential market thoroughly and gauge how much people would be prepared to pay for it.

4. Does my business have a niche market? And how do I access them?

If you can find a niche market for your business then this can reduce the barriers to entry by reducing competition. However consider how you are going to access the niche market and it's potential for growth.

5. Am I making all possible profit from my business idea without compromising the delivery and my ideals?

Consider other ways to deliver your service or knowledge, online, in print or in person. Also, if your website performs well, can you make extra money from advertising or paid for content. Make sure all actions are consistent with your brand and don't diverge from your ideals.

Access to New Markets

There are a multitude of support services available at the moment to support small businesses,
from Business Link to The Virtual Office.

Now Google has joined forces with HSBC, alibaba.com and others to create a support package for businesses looking to export their products and services.

More information can be found at http://www.exportbox.co.uk/